Arma for Soap & Detergents

Client Overview: Arma for Soap & Detergents is a cornerstone of the FMCG industry in the MENA region and a key subsidiary of the Hayel Saeed Anam (HSA) Group. Established in 1992, Arma has grown into a global leader, manufacturing household staples that are found in millions of homes, including market-leading brands like Oxi, Rivoli, and Brix. With a presence in over 50 countries, they are renowned for their commitment to quality and their massive production capacity, which churns out millions of packages annually to meet both domestic and international demand.

Project Scope & Execution: Located in the industrial heart of 10th of Ramadan City, Egypt, this major facility expansion was executed in 2014. Roots Steel International was tasked with the design, fabrication, and execution of a substantial 430-ton steel structure to support Arma’s growing operational needs.

Roots Steel International’s Contribution: Delivering a project of this magnitude (430 tons) required precise coordination and robust engineering. Roots Steel International provided a heavy-duty industrial structure capable of housing Arma’s intensive manufacturing and logistical operations. Understanding that Arma operates 24/7 to maintain their market leadership with brands like Oxi, we ensured the building was designed for maximum durability and workflow efficiency. By delivering this high-quality infrastructure on time, we helped Arma scale their production capabilities, ensuring they could continue to dominate the local market and expand their export footprint without operational bottlenecks.